Buying Paid Links from BlogsBlog links are not only more valuable but they are also more economical and easier to secure than website links. This is one reason why these links are gaining so much hype when it comes to SEO. This article discusses the following points:
How to Locate Blogs to Buy Paid Links?You can locate blogs using blog directories as well as blog search engines.
Blog Directories: A search in google will bring forth a host of blog directories. But for convenience I have listed a few here:
Both of these services are good and can help you easily search and locate blogs/blog posts on a specific topic/industry
Segregating Good Blogs from the Bad BlogsThe following factors can help you find good blogs from average and bad blogs.
Page Rank: Although PR is not such an important factor anymore, as a rule of the thumb it is always better to avoid older blogs with a PR0. This is because Google has been penalizing many blogs of-late for participating in ‘Sponsored Review’ programs. So chances are that if a blog is old and the PR is ‘0’, you have a victim at hand. (How do you find if the blog is old? Just check the post dates)
Frequency of Posts/Updation Frequency: Good blogs are updated regularly. Any blog with a post rate of 1 or 2 posts a week is good.
Number of Pages in Index: Check pages in Google index by doing a site search (type site:blogname.com in google to do a site search). The more pages indexed the better
Age of the Blog: Older blogs offer more value than newer ones
Quality of Advertisements: Blogs that advertise a lot of affiliate programs and unrelated stuff especially poker, casino related material are better avoided
Number of Backlinks: Check backlinks in Yahoo using a linkdomain search (type linkdomain:blogname.com - blogname.com in yahoo). The more the backlinks the better.
Quality of Posts and Blog Comments: Popular blogs have good quality content and faithful followers, and these followers post comments. So if you see a lot of comments being posted then that directly implies that you have a quality blog at hand. Good blogs also moderate comments and do not allow spammy comments to remain active. Chances are that the blog might have loads of comments but all spammy and un-moderated. Such blogs are better avoided
Cache Rate: You can check the last cache date of a blog using the cache (type cache:http://www.blogname.com in google) command or directly using the “show cached snapshot” plugin in Google toolbar. Just ensure that the last cache date is not too old. A cache which is six to seven days old from the current date is good enough.
Blogs Hosted on Free and Paid Platforms: There are a host of services that offer free blog hosting platforms. Some of them are:
Links from blogs hosted on free platforms do not pass on as much value as blogs hosted on paid platforms. But again, this does not mean that freely hosted blogs can be avoided altogether. Based on the factors mentioned in this article, good freely hosted blogs can always be considered for buying links.
Blogs You Can Consider AvoidingGoogle has of-late started penalized blogs that actively sell paid links. So buying links from such blogs is not going to be of much use unless you are buying the link for direct traffic (traffic from the blog) in which case you can consider using a nofollow to your link.
Blogs that Participate in Paid Blogging Networks: Blogs that participate in paid blogging networks generally have a link back to the network they are promoting on their sidebar. In addition most blogs will have a disclosure policy stating that they offer sponsored postings. Using this information Google can easily identify such blogs and devalue links.
Example of a disclosure: http://www.stellasblog.com/2007/07/paid-posting-disclosure.html
Some of the most popular paid blogging networks are as follows:
Payperpost Bloggers Get Slammed by Google
Payperpost Users Freaking Out Over Google Pagerank Nuke
Sponsored Posts that Can Get You Banned by Google
Blogs that are MFSP: MFSP stands for ‘Made for Sponsored Posts’. MFSP blogs have nothing other than sponsored posts. There are no natural posts at all and in most cases the blog will not have a specific theme and will post on a host of topics ranging from sports to technology.
Such blogs can also be easily identified by google and devaluing them.
Approaching Blogs with the Paid Link RequestApproaching blogs with sponsored link requests is no different from approaching a website for buying a paid link. The only issue with blogs would be the lack of contact details as many bloggers run non-commercial blogs.
Such blogs can be contacted using the blog comment section. Make sure to include your email address in the space provided within the form and not within the comment body. In addition ensure not to give out your website name both in the comment body and within the space provided in the form. You can keep the message generic stating that you are interested in buying a blog post and are using the comment form as there were no other contact details available. Request the blogger to get back to you using the email address provided if interested. You can also ask the blogger to delete your comment once read.
Types of Links that Blogs Can OfferBlogroll Links: Blogrolls are links that run throughout the blog and are generally located on the blog sidebar.
Blogpost Links: Blogpost links are links that are embedded within a blog post or are added at the end of the blog post. Blog post links can be secured from existing blog posts as well as new specially written sponsored posts
Planning Your Blog Link CampaignAs an online marketer your primary priority when it comes to securing paid links is to ensure that Google does not recognize your link as a paid link. The best way to do this is by secured links from Good blogs (as already mentioned in the article) and to plan your campaign effectively. Some pointers are as follows: